方雪資本企業視覺識別

FASHION Capital Corporate VIS

2023

VIS / Branding

投資就像精準找到雪球落點，並讓雪球越滾越大。

方雪資本擁有流行時尚敏銳的投資嗅覺，精準預測現代科技的流行趨勢，引進許多新潮的品牌。以現代幾何美學方式結合『雪球』、『滾動力學』、『標靶』三意象，動靜融合，賦予品牌理性專業個性外也注入一絲動態生命力形象。

Investing is like precisely identifying where a snowball will land—and allowing it to grow larger as it continues to roll.

FASHION Capital possesses a keen, fashion-forward investment instinct, accurately anticipating trends in modern technology and introducing a wide range of cutting-edge brands. By integrating the three core visual elements—snowballs, rolling dynamics, and targets—through a modern geometric aesthetic, the design balances motion and stillness. This approach conveys the brand’s rational, professional character while infusing it with a sense of dynamic vitality.

Client | 方雪資本 Fashion Capital

Production Agency | 影像怪獸 IMC Production

Designer | 周旺財 Marcia Zhou