欣鴻紙器企業視覺識別

SING HONG Corporation VIS

2022

VIS / Branding

傳產煥新，環保包材永續經營。

欣鴻紙器是一間經營超過25年的紙器廠，多年包材專業經驗為基石，致力於發展更多元的包裝解決方案，並因應全球ESG風潮往環保包材的方向邁進。

將紙箱、循環概念融合欣鴻紙器英文縮寫之SH，環繞保護象徵企業核心理念—環保的綠葉，並將鋼硬理性的紙箱符號修飾圓角，賦予企業誠信、和善的溫暖人文意象。

Revitalizing Traditional Industry, Committed to Sustainable Eco-Packaging.

SING HONG is a paper packaging manufacturer with over 25 years of experience. Built on a solid foundation of packaging expertise, the company is dedicated to developing more diverse packaging solutions while actively responding to the global ESG movement by advancing toward environmentally friendly packaging materials.

The visual identity integrates cardboard and circular economy concepts with SH, the abbreviation of SING HONG. A green leaf—symbolizing environmental sustainability, the company’s core philosophy—is embraced and protected at the center. The rigid, rational form of the cardboard box is softened with rounded corners, conveying values of integrity, approachability, and a warm, human-centric corporate image.

Client | 欣鴻紙器 SING HONG
Designer | 周旺財 Marcia Zhou