Motivibes 視覺識別系統

Motivibes Brand Identity Design

2024

Graphic Design

Brand / Visual

Motivibes 由「Motive」與「Vibes」組成，象徵驅動力與氛圍的結合。品牌識別以 MV 字母結構為核心，透過粗體幾何、動態錯位、速度切線與分割色塊，建立具有力量感與前進感的視覺語言。

整體設計以 Powerful、Motion、Speed、Futuristic 與 Racing Spirit 為核心關鍵字，呼應汽車、新能源與賽車文化所代表的性能、速度與未來感，同時傳達品牌持續向前、充滿動能的精神。

Motivibes combines “Motive” and “Vibes,” representing the fusion of inner drive and energy. The identity is built around an MV monogram, using bold geometry, dynamic offsets, speed-driven cuts, and color blocking to create a powerful and progressive visual language.

Guided by the keywords Powerful, Motion, Speed, Futuristic, and Racing Spirit, the design reflects the performance, velocity, and future-driven character of automotive, new energy, and motorsport culture, while expressing a brand spirit that is always moving forward.

Client | Motivibes
Designer | 周旺財 Marcia Zhou