尼尼美學視覺識別系統

MINI BEAUTY Visual Identity System

2024

Graphic Design

Brand / Visual

以象徵純真與自然的雛菊作為品牌核心意象，結合 MINI 手寫字樣，傳達溫蠟除毛與肌膚管理後，回歸純淨、自在狀態的品牌理念。手寫線條保留自然的不規則感，搭配雛菊柔和而有生命力的造型，建立親切、俏皮又帶有個性的品牌識別。

整體色彩以粉紅、亮黃、嫩綠與天空藍等清亮粉彩為主，搭配自然影像與輕鬆活潑的圖形語彙，延伸「Return to Innocent」的概念。視覺在可愛與成熟之間取得平衡，呈現年輕、有個性且容易親近的品牌氛圍，讓肌膚保養成為一種自然、愉悅的日常體驗。

The brand identity centers on the daisy, a symbol of innocence and natural beauty, paired with MINI’s handwritten lettering to express the idea of returning to a clean, carefree state after waxing and skin care. The organic, slightly irregular strokes of the lettering complement the soft and lively floral form, creating an identity that feels friendly, playful, and distinctive.

A bright pastel palette of pink, yellow, fresh green, and sky blue extends the concept of “Return to Innocence.” Combined with natural imagery and playful graphic elements, the visual system balances youthful charm with a more refined sensibility, creating an approachable and expressive brand experience that makes skin care feel light, natural, and enjoyable.

Client | 尼尼美學
Designer | 周旺財 Marcia Zhou

尼尼美學 視覺識別系統

尼尼美學 視覺識別系統

尼尼美學視覺識別系統

尼尼美學視覺識別系統