老新臺菜山珍海味蛇年春節禮

Old New Taiwanese Cuisine - 2025 Chinese New Year Gift

2024

Graphic Design

Print Design

山珍海味・新春仙饌
以「山珍海味」為主題，結合老新臺菜的品牌精神，挑選具吉祥寓意的春節食材入畫—山珍款包含竹筍、全雞與金華火腿；海味款則選用螃蟹與櫻花蝦。視覺圍繞佳餚食材展開，搭配山巒、海波與雲煙，亦象徵美食香氣飄散，營造如仙境般的年節饗宴氛圍。

高彩度的主視覺配色搭配局部透明雷射膜與蛇紋燙印，展現臺味十足的趣味性，也傳遞出精緻時尚的品牌個性。

Mountain Delicacies & Ocean Treasures · A New Year’s Feast of the Immortals

Centered on the theme of “mountain delicacies and ocean treasures,” the design integrates the brand spirit of classic-yet-renewed Taiwanese cuisine, selecting auspicious Lunar New Year ingredients as its visual focus.
The mountain delicacy edition features bamboo shoots, a whole chicken, and Jinhua ham, while the ocean treasure edition highlights crab and sakura shrimp. The visuals unfold around these celebratory ingredients, complemented by mountains, ocean waves, and drifting clouds—symbolizing the wafting aromas of fine cuisine and creating a festive banquet atmosphere reminiscent of a celestial realm.

High-saturation key colors are paired with selective transparent laser film and snakeskin foil stamping, expressing a distinctly Taiwanese sense of playfulness while conveying a refined, fashionable brand character.

Client | 老新臺菜
Designer | 周旺財 Marcia Zhou
Photo | 特別感謝老新臺菜照片提供

老新臺菜 山珍海味蛇年春節禮

老新臺菜 山珍海味蛇年春節禮

老新臺菜山珍海味蛇年春節禮

老新臺菜山珍海味蛇年春節禮