中田咖哩10週年視覺設計

Zhong Tian Curry 10th Anniversary

2023

Graphic Design

Print Design

中田咖哩為永和人氣咖哩名店，此次開幕十週年櫥窗視覺設計，以中田老闆似顏繪打造全新角色IP，未來可延用至系列品牌文宣周邊。

並取人氣餐點天王豬排、瘋狂蛋、天后雞排、性感牛，卡通擬人化身為服務生，奉上免費供應的全新飲品檸檬冬瓜冰沙，並依不同分店個性更換裝扮，營造幽默逗趣的潮流風格。

Zhong Tian Curry is a highly popular curry restaurant in Yonghe. To celebrate its 10th anniversary, a window display visual was designed featuring a newly created character IP based on a caricature of the owner, Mr. Zhong—an identity that can be extended to future brand visuals and merchandise.

Signature menu favorites—King Pork Cutlet, Crazy Egg, Queen Chicken Cutlet, and Sexy Beef—are cartoonized and anthropomorphized as waitstaff, playfully serving a newly introduced complimentary drink: lemon winter melon slush. Outfits vary by branch to reflect each location’s unique personality, creating a humorous, lively, and trend-driven visual style.

Client | 中田咖哩
Designer | 周旺財 Marcia Zhou