FUN ll 豬是大桔紅包禮袋

Great Fortune Pig Red Envelope

2019

Graphic Design

Print Design

FUN ll為台灣設計師品牌，核心概念為『成就你生活時刻的精彩』，倡導用生活中熟悉的商品創造不同的感官體驗，為生活加點溫度。

諸事大吉為農曆豬年常見的新春吉祥話，採諧音發想『豬是大桔』的核心概念。
融合豬桔意象，正面為簡約金豬造型，象徵滿臉貼金；反面則運用本體結構設計呈現金桔意象，打開紅包袋同時象徵『開桔即開吉』的吉祥寓意，傳遞渾圓飽滿的新年祝福。

FUN ll is a design brand with over a decade of history, built on the belief that life’s most meaningful moments deserve to shine.
The brand advocates creating fresh sensory experiences through familiar everyday objects—adding warmth and delight to everyday living.

“Zhū Shì Dà Jí” is a Lunar New Year blessing meaning “may all things go smoothly.” Its pronunciation echoes the word “pig,” making it a festive phrase for the Year of the Pig. This design plays on the homophone “the pig is a golden tangerine,” merging the motifs of a golden pig and a tangerine. The front features a simple golden pig; the back uses structural folds to form a tangerine. Opening the envelope symbolizes “opening a tangerine, opening good fortune,” sending warm and auspicious New Year wishes.

Design Agency | 好玩事業 HaoWan
Designer | 周旺財 Marcia Zhou
Print | 好玩事業 HaoWan
Type | Graphic Design、Print Design